S&P 500 Consumer Staples Sector SEC Filings — July 29, 2026

USA S&P 500 Consumer Staples

By Gunpowder Editorial ·

5 high priority 2 medium priority 7 total filings analysed

Executive Summary

The S&P 500 Consumer Staples sector shows a clear bifurcation between top-line growth and margin pressure. Coca-Cola delivered standout performance with 6.7% Q2 revenue growth and 16.1% net income growth, while Procter & Gamble's Q4 showed a 15% EPS decline and flat organic sales, highlighting cost and FX headwinds.

Insider selling is concentrated in beverage and confectionery names, with Coca-Cola's EVP selling $3.6M under a 10b5-1 plan and PepsiCo's GC selling $405K, though these are pre-planned. P&G's orderly CEO-to-Chairman transition signals stable governance. The sector faces an 8% EPS headwind from costs and FX for P&G in FY27, suggesting near-term earnings compression. Capital allocation remains shareholder-friendly, with Coca-Cola reducing long-term debt by $5.1B and increasing dividends. The Hershey Trust's systematic selling of $793K under a 10b5-1 plan is a minor but consistent liquidity event. Overall, the sector is defensive but not immune to macro pressures, with Coca-Cola as the standout performer and P&G facing a challenging year ahead.

Materiality, sentiment, and priority are scored by Gunpowder’s analysis pipeline. How we score filings →

Filing types in this digest: 8-K · Form 4 · 10-Q

Tracking the trend? Catch up on the prior S&P 500 Consumer Staples Sector SEC Filings digest from July 28, 2026.

Investment Signals (11)

  • Coca-Cola (BULLISH)

    Q2 revenue grew 6.7% YoY to $13.38B, net income up 16.1% to $4.43B, operating cash flow surged to $7.54B from -$1.39B prior year

  • Coca-Cola (BULLISH)

    H1 revenue up 9.2% YoY to $25.85B, net income up 16.9% to $8.35B, demonstrating accelerating momentum

  • Coca-Cola (BULLISH)

    Long-term debt reduced 12.1% from $42.1B to $37.0B, improving balance sheet strength

  • FY26 net sales grew 3% YoY to $87.0B, diluted EPS up 2% to $6.62, showing steady full-year execution

  • FY27 core EPS guidance of in-line to 3% growth, but faces $0.56/share headwind (8% drag) from costs and FX

  • Q4 FY26 diluted EPS declined 15% YoY to $1.26, core EPS down 3% to $1.43, organic sales flat

  • Beauty segment organic sales up 4% in Q4, driven by Hair Care and Personal Care, but Skin Care flat on China weakness

  • Coca-Cola (BEARISH)

    EVP Pietracci Bruno sold $3.62M in stock at $89.69, exercising options at $50-59, netting ~$2.7M profit

  • PepsiCo (BEARISH)

    EVP & GC Flavell David sold $405K at $139.54, reducing holdings

  • Hershey (NEUTRAL)

    10% owner Hershey Trust sold $793K under 10b5-1 plan, consistent with systematic diversification

  • CEO Shailesh Jejurikar to become Chairman Aug 1, 2026, orderly transition with 37-year tenure

Risk Flags (9)

Opportunities (8)

Sector Themes (6)

  • Revenue Growth Divergence (THEME)

    Coca-Cola grew H1 revenue 9.2% YoY while P&G grew FY26 sales only 3%, showing beverage outperformance vs household products

  • Margin Compression from Cost/FX (THEME)

    P&G faces 8% EPS headwind from costs and FX in FY27, a sector-wide challenge as input costs and dollar strength persist

  • Insider Selling Pattern (THEME)

    3 of 7 filings show insider selling (Coca-Cola $3.6M, PepsiCo $405K, Hershey $793K), concentrated in beverage and confectionery

  • Capital Allocation to Debt Reduction (THEME)

    Coca-Cola reduced long-term debt 12.1% ($5.1B), prioritizing balance sheet strength over aggressive buybacks

  • Orderly Leadership Transitions (THEME)

    P&G's CEO-to-Chairman succession reflects stable governance, a positive for long-term investors

  • China Exposure Risk (THEME)

    P&G's Skin Care flat on China volume decline highlights ongoing consumer weakness in the region for staples

Watch List (7)

  • Watch Q1 FY27 results for cost/FX headwind realization and core EPS trajectory, next earnings expected late Oct 2026

  • Current maturities of long-term debt at $6.5B, watch for refinancing terms or cash deployment, next 10-Q due late Oct 2026

  • EVP sold under 10b5-1 plan, watch for additional filings from other executives, next Form 4 expected within 2 business days of trades

  • Hershey Trust Selling Pattern
    👁

    10% owner sold $793K in 16 transactions, watch for acceleration or changes in selling pace, next Form 4 expected quarterly

  • GC sold $405K, watch for additional C-suite selling ahead of next earnings, next earnings expected early Oct 2026

  • Skin Care flat on China weakness, watch for stabilization in Greater China, next 10-Q due late Oct 2026

  • Hair Care and Personal Care driving 4% organic growth, watch for sustainability, next earnings late Oct 2026

Filing Analyses (7)
PROCTER & GAMBLE Co 8-K mixed materiality 9/10

29-07-2026

Procter & Gamble reported fiscal year 2026 net sales of $87.0B, up 3% YoY, and diluted EPS of $6.62, up 2% YoY. However, Q4 FY26 showed a 15% decline in diluted EPS to $1.26 and a 3% decline in core EPS to $1.43, with organic sales flat. The company guided FY27 core EPS growth of in-line to 3%, but faces a $0.56 per share headwind from higher costs and unfavorable FX, representing an 8% drag on core EPS growth.

  • · Beauty segment organic sales increased 4% in Q4, driven by Hair Care and Personal Care, but Skin Care was flat due to volume decline in Greater China.
  • · Grooming segment organic sales were flat in Q4, as innovation pricing was offset by volume decline in IMEA and unfavorable product mix.
  • · Health Care segment organic sales decreased 1% in Q4, with Oral Care down mid-single digits but Personal Health Care up mid-single digits.
  • · Fabric and Home Care segment organic sales were flat in Q4; Fabric Care up low single digits, Home Care down low single digits.
  • · Baby, Feminine and Family Care segment organic sales decreased 2% in Q4; Baby Care up low single digits, Feminine Care down low single digits, Family Care down mid-single digits.
  • · Q4 reported gross margin decreased 60 bps; core gross margin unchanged as 160 bps productivity savings were offset by 120 bps unfavorable product mix and 70 bps product/package reinvestments.
  • · Q4 reported SG&A as a % of sales increased 160 bps; core SG&A increased 130 bps due to 410 bps of reinvestments (mostly marketing) partially offset by 300 bps productivity savings.
  • · Q4 reported operating margin decreased 220 bps; core operating margin decreased 130 bps.
  • · FY27 guidance includes a headwind of 30-50 bps from brand, product form and go-to-market discontinuations.
  • · FY27 core EPS guidance range is $6.89 to $7.11, with a mid-point of $7.00 (1.5% growth).
  • · FY27 GAAP EPS includes expected non-core restructuring charges of $0.13 to $0.17 per share.
  • · FY27 adjusted free cash flow productivity expected at 85% to 90%, down from 100% in FY26.
  • · FY27 capital spending estimated at 4.5% to 5.5% of net sales.
  • · The company expects to pay ~$10B in dividends and repurchase ~$5B in shares in FY27.
  • · The portfolio and productivity plan announced in June 2025 expects non-core restructuring costs of $1 to $1.6 billion before-tax over two years; over half incurred in FY26, remainder in FY27.
PROCTER & GAMBLE Co 8-K neutral materiality 5/10

29-07-2026

Procter & Gamble announced that Shailesh Jejurikar, currently President and CEO, will also become Chairman of the Board effective August 1, 2026, succeeding Jon Moeller, who will retire as Executive Chairman on July 31, 2026 and leave the company on August 14, 2026. Moeller served 38 years at P&G, including roles as Executive Chairman, CEO, COO, and CFO. The leadership transition is orderly and pre-planned, with no financial results or performance metrics disclosed.

  • · Shailesh Jejurikar joined P&G in 1989 and has been on the global leadership team since 2014.
  • · Jejurikar has led global Fabric Care and Home Care businesses across North America, Europe, Asia, and Latin America.
  • · Jon Moeller's retirement from the Board is effective July 31, 2026, and from P&G effective August 14, 2026.
  • · P&G operates in approximately 70 countries worldwide.
COCA COLA CO 4 negative materiality 6/10

29-07-2026

Pietracci Bruno sold 40,334 Common Stock, $.25 Par Value at $89.69 (~$3.62M). 6 transactions reported in total. Pietracci Bruno holds 40,334 shares after the transaction. Trades executed under a Rule 10b5-1 plan.

  • · Pietracci Bruno exercised/converted 35,393 Common Stock, $.25 Par Value at $59.49 (~$2.11M)
  • · Pietracci Bruno sold 35,393 Common Stock, $.25 Par Value at $89.60 (~$3.17M)
  • · Pietracci Bruno exercised/converted 40,334 Common Stock, $.25 Par Value at $50.44 (~$2.03M)
  • · Pietracci Bruno sold 40,334 Common Stock, $.25 Par Value at $89.69 (~$3.62M)
  • · Pietracci Bruno exercised/converted 35,393 Employee Stock Option (Right to Buy)
  • · Pietracci Bruno exercised/converted 40,334 Employee Stock Option (Right to Buy)
COCA COLA CO 10-Q positive materiality 9/10

29-07-2026

Coca-Cola reported strong financial results for Q2 and H1 2026, with net operating revenues increasing 6.7% to $13,380M in Q2 and 9.2% to $25,852M in H1. Net income attributable to shareowners rose 16.1% to $4,425M in Q2 and 16.9% to $8,349M in H1. However, operating cash flow surged to $7,543M from a use of $1,391M in the prior year period, while financing activities swung to a net use of $6,535M from a net source of $52M, reflecting higher dividend payments and debt repayments.

  • · Total assets increased to $107,922M as of July 3, 2026 from $104,816M at December 31, 2025.
  • · Total equity rose to $38,315M from $34,275M over the same period.
  • · Long-term debt decreased to $37,001M from $42,119M, while current maturities of long-term debt increased to $6,494M from $1,822M.
  • · Net foreign currency translation adjustments contributed $399M to OCI in Q2 and $357M in H1 2026.
  • · The company repurchased $663M of treasury stock in H1 2026, up from $472M in H1 2025.
  • · Interest expense decreased 17.1% in Q2 and 10.6% in H1 year-over-year.
PEPSICO INC 4 negative materiality 3/10

29-07-2026

EVP, Gen Counsel & Corp Sec Flavell David sold 2,900 PepsiCo, Inc. Common Stock at $139.54 (~$405K). Flavell David holds 74,825 shares after the transaction.

  • · EVP, Gen Counsel & Corp Sec Flavell David sold 2,900 PepsiCo, Inc. Common Stock at $139.54 (~$405K)
HERSHEY CO 4 negative materiality 3/10

29-07-2026

10% owner HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 4,401 Common Stock, $1.00 par value at $180.19 (~$793K). 16 transactions reported in total. HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL holds 1,126,119 shares after the transaction. Trades executed under a Rule 10b5-1 plan.

  • · 10% owner HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 83 Common Stock, $1.00 par value at $175.44 (~$14.6K)
  • · 10% owner HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 300 Common Stock, $1.00 par value at $176.43 (~$52.9K)
  • · 10% owner HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 544 Common Stock, $1.00 par value at $177.40 (~$96.5K)
  • · 10% owner HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 2,258 Common Stock, $1.00 par value at $178.55 (~$403K)
  • · 10% owner HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 2,414 Common Stock, $1.00 par value at $179.57 (~$433K)
  • · 10% owner HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 4,401 Common Stock, $1.00 par value at $180.19 (~$793K)
  • · 10% owner HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 2,660 Common Stock, $1.00 par value at $181.61 (~$483K)
  • · 10% owner HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold 1,930 Common Stock, $1.00 par value at $182.25 (~$352K)
PROCTER & GAMBLE Co 8-K neutral materiality 3/10

29-07-2026

Procter & Gamble reported its fourth quarter and fiscal year 2026 results on July 29, 2026, and hosted a conference call. The company furnished informational slides referenced in the call via this 8-K filing. The filing does not include specific financial figures, so no period-over-period comparisons or balanced performance metrics are available.

  • · The press release and conference call covered Q4 and full fiscal year 2026 results.
  • · Informational slides (Exhibit 99.1) were furnished and posted on the company's website.
  • · The filing is under Regulation FD (Item 7.01) and includes an exhibit index.

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